Privacy Policy
& Cookie Notice

1. Who We Are

Riviera Cars is a licensed private hire operator covering Burnham, Slough, Windsor, Maidenhead, Marlow and surrounding areas in Berkshire and South Buckinghamshire. We are the data controller for the personal information we collect. You can contact us at 01628 666 777.

2. What Data We Collect

When you book a taxi or use our website, we may collect:

• Name, phone number and email address
• Pickup and drop-off addresses
• Flight details (for airport transfers)
• Payment method (processed securely — we do not store card numbers)
• Device and browser information (via cookies)
• Journey history (if you create an account)

3. How We Use Your Data

We use your personal data to:

• Process and confirm your taxi booking
• Dispatch and track your driver
• Send booking confirmations and driver ETAs
• Respond to enquiries and complaints
• Improve our service and website
• Comply with legal and licensing obligations

We do not sell your personal data to third parties.

4. Legal Basis

We process your data on the following grounds under UK GDPR:

• Contract performance — to fulfil your booking
• Legitimate interests — to improve our service and prevent fraud
• Legal obligation — to comply with licensing requirements
• Consent — for marketing communications (opt-in only)

5. Data Retention

We retain booking records for up to six years to comply with financial and licensing regulations. App and account data is retained while your account is active and for 12 months after deletion. You may request earlier deletion where not required by law.

6. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise any right, contact us on 01628 666 777. You also have the right to complain to the ICO at ico.org.uk.

7. Cookies

Cookies are small text files stored on your device. We use:

• Essential cookies — necessary for the website to function (session management, security)
• Analytics cookies — to understand how visitors use our site (Google Analytics, anonymised)
• Preference cookies — to remember your settings

You can control cookies via your browser settings. Disabling analytics cookies will not affect your ability to book.

8. Third-Party Services

We use the following trusted third parties to deliver our service:

• Booking platform — rivieracars-online.com (booking and dispatch)
• Google Analytics — website analytics (data anonymised)
• Payment processors — secure payment handling

Each provider operates under their own privacy policy and is bound by UK GDPR obligations where applicable.

9. Security

We protect your data with industry-standard security measures including encrypted connections (HTTPS), access controls and regular reviews. In the unlikely event of a data breach affecting your rights, we will notify you and the ICO as required by law.

10. Changes to This Policy

We may update this policy from time to time. Material changes will be flagged on this page with a revised date. We encourage you to check this page periodically.